Just as a personal trainer helps you build muscle, a camera coach helps you build confidence on camera.

And I promise: no exercise required. ☺

It wasn’t until the last few months that I think we all realized just how important on-camera presence really is. Before the pandemic hit, video conferences were sporadic, and pretty much the only people on video every day were remote workers, social media influencers and TV people.

Now, we’re all skilled in the use of Zoom, Teams, Google Meet and the like. But that doesn’t mean we’re all doing it well.

When we all went home for what we thought was two weeks of quarantine last March (silly, naive us), we grabbed our laptops and started participating in virtual meetings with no real training. Just start the meeting and go.

And that’s when it happened. We saw up our coworkers’ noses; we saw their dirty dishes in the background. We saw them silhouetted against windows, or refusing to turn on their cameras, or in the same sweatshirt for three days in a row.

And that’s when I realized – these folks can use a camera coach. Why? So glad you asked.

To improve your connection with the viewer

Looking better on camera isn’t about vanity. It’s about perception. Your coworkers, clients and customers are basing their impressions of you on how you appear in that tiny 3×2 box. If it’s lit well, framed right and if you are connecting with them in the same way you would in person, the end result will be better.

More sales, more conversions, more connection.

To establish you’re an effective communicator

Whatever business you’re in, communication is key, and video takes that to the next level. Being able to present yourself expertly on camera is now a prerequisite for effective communication. Bottom line: if you are framed correctly and lit well, your viewer isn’t going to be distracted. That means your message is more easily understood.

Besides, the ability to properly set up a video conference implies technical and computer competence. A CEO I spoke with once mentioned that now, the lowliest of interns and the highest ranking executive are now in the same 3×2 inch video conference box. There’s no arrivng alte to meetings, or sitting at the head of the xconfernce table. Zoom galleries are essentially the great equalizer. Might as well make your set up look its best.

To hone your message

Sometimes my husband will start to lecture my kids about a very important topic – but about two minutes in, he’s lost them. And they’re not alone in their lack of focus. We all lose it from time to time, and whittling down your message to its core is key in everything from brand awareness to sales to potential for promotion.

I compare it to a reduction in cooking. Balsamic vinegar is great, but when it’s reduced, it takes on a stronger, more memorable flavor – and a little goes a long way. That’s how you want your message. Short and sweet – but one that sticks with you.

A camera coach can help you find that message, and find ways to creatively – but succinctly – weave it into your sales pitch or interview. We can work on that reduction together.

To use the right platform for the right message

Social media is rapidly changing, but the core tenets remain the same. Put simply: it’s the easiest and cheapest way to connect with your ideal client. but, certain platforms are better for certain messages – and it’s always a moving target. A camera coach can help you figure out where and when to deliver your message and how to tailor it to the audience and platform.

To learn how to put your best face forward on camera

The camera sees differently than the human eye. And I don’t just mean how much better we all look with our favorite Instagram filter.

Body language, wardrobe, makeup – everything looks different on camera. Knowing how they change is integral making sure you’re making your best impression.

A great player needs a great coach

A camera coach can walk you through each of these tweaks and processes until they are second nature. That means your message gets across more clearly.

A good coach takes talent and elevates it through repetition and redirection. Think of it as you on your best day. And agood camera coach can help get you there.

So you know what I’m going to say next, right? Yep. I can be your camera coach. Drop me a quick email if you’d like to talk 1-on- consultations, or group trainings. We’ll get you all set up.